RESUME

Dedicated & Experienced

Bermuda Football Association

Marketing & Communications Coordinator

Responsible for planning, developing, and coordinating a marketing strategy to ensure the goals and objectives of the Bermuda Football Association are achieved.
Develops and manages short- and long-term marketing programmes and budgets, materials, and available resources, and oversees related activities, monitoring progress and evaluating performance.
Design and implement successful marketing campaigns.
Collects market data and strategises to ensure awareness of industry trends and to advise the Association accordingly, including conducting market research to understand the Association’s consumers better.
Develops and manages the Association’s marketing database, ensuring that it is updated and kept current for the use of the Association. Consult with IT specialists to ensure efficient and effective utilization of the database.
Build and exploit the Association’s external relationships by working with industry partners to increase the value of the Association’s various brands.
Plan and execute marketing initiatives to reach the target audience through appropriate (traditional or digital) channels.

Senior Marketing Coordinator (maternity leave contract)

Manage and execute all elements of an integrated marketing plan aligned to business objectives, including collateral, advertising, digital content, and marketing.
Conceptualise, plan, execute, and report on campaigns.
Participate in proposal and pursuit opportunities - content and design support.
Gather relevant KPIs and ROl information to measure campaign effectiveness, media awareness, and lead generation as appropriate.
Execute and track issues-based, sector-specific campaigns to build image, drive differentiation and generate sales leads.
Work with Manager/Senior Manager/Director, Markets, Service Lead(s), and Sector Lead(s) to develop a go-to-market strategy and execute a marketing plan.
Develop and execute a defined content strategy across sectors/segments, maintaining industry-specific content. Ensure the timeliness of industry-specific content is market-ready and up-to-date.
Aggregate the best client-centric marketing materials (meeting documents, presentations, etc.) and share across Markets team to share leading practices.
Identify and provide recommendations for process improvements.
Develop and maintain exceptional knowledge of firm standards and brand compliance.
References available upon request.
Act as an advisor to other team members and those from different business units
Provide oversight to interns, contractors, or suppliers as required.

Marketing Director

Ignite Bermuda

Social media management
Entrepreneurial workshops on Social media marketing, finances, brand strategy and more
Networking

Mount Allison University

Managed all social media accounts associated with The Pond (Facebook, Instagram, and Twitter)
Increased sales by promoting specials and events that took place in the facility

Atlantic ballet, Atlantique Canada

Provided updates via WordPress to the company website
Managed 2 Facebook and 2 Twitter accounts for the company
Promoted the company onsite at several public events/festivals
Developed and modified MailChimp campaigns to promote events
Assisted in the organization and execution of 3 Provincial Immigration summits and a large city-wide summer festival.

Want to gain more information about my extensive experience? Reach out for a chat!